Clorox Plus High Efficiency Bleach: 'Mouthwash' for HE Machines
OAKLAND, Calif., October 1, 2008 – High efficiency (HE) washers are hot, with more consumers turning to HEs, given their lower consumption of water and energy. However, some HE machines can develop a common problem -- a foul odor -- which may leave consumers cold and laundry potentially smelling less than fresh. After a few wash cycles, water that has not completely drained out of the machine can be left behind, creating a breeding ground for bad odors. One simple solution -- do a load with Clorox® Plus™ High Efficiency Bleach, which is specially formulated for HE machines and effective in eliminating those bad odors. Clorox® Plus™ High Efficiency Bleach is specially formulated to work within the mechanics of high efficiency washing machines to provide the whitest whites. The thicker formula enables better control, making it easier to pour into the machine dispenser with less splashing. Clorox® Plus™ High Efficiency Bleach was made for a variety of HE washing machine brands, such as GE Profile, HE Oasis, Kenmore Elite, LG Tromm, Maytag Neptune, Siemens, Whirlpool, Whirlpool Calypso, Whirlpool Duet Fabric Care system and Wash Motion. Clorox® bleach is a solution of sodium hypochlorite, which breaks down primarily into salt and water after use. There is no free chlorine in any Clorox® bleach product. Clorox® Regular-Bleach is effective in whitening laundry whites and disinfecting surfaces around the home. In fact, bleach is the most widely available and affordable disinfectant on Earth. Since it was introduced in 1913, Clorox® Regular-Bleach has been used in places where killing germs is critical: in hospitals, nursing homes, child-care centers and schools. In fact, when the first Apollo flights were heading into space, NASA used Clorox® Regular-Bleach to decontaminate the capsules returning from orbit. Disinfecting household surfaces with Clorox® Regular-Bleach is still very important today since it kills germs that can make people sick, including Salmonella, E.coli and other germs of increasing concern like MRSA. The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit http://www.thecloroxcompany.com/.
According to Harold Baker, Associate Research Fellow at The Clorox Company, aka "Dr. Laundry," Clorox® Plus™ High Efficiency Bleach makes it easy to integrate proper HE machine maintenance and cleaning into your existing laundry routine. Simply add bleach during white loads once a week to remove the first traces of scum accumulation while keeping whites their whitest. Clorox® Regular-Bleach can also be used to help eliminate bad odors in HE machines.About Clorox® Plus™ High Efficiency Bleach
About Clorox® Regular-Bleach
About The Clorox Company
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