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For more information, contact:
Rita Gorenberg, Ketchum
rita.gorenberg@ketchum.com
(415) 984-6228

David Kellis, The Clorox Company
david.kellis@clorox.com
(510) 271-2252

Style Expert Sam Saboura Offers Tips to Keep Clothes Looking Great This Spring Using Clorox 2® Stain Fighter & Color Booster

Sam is partnering with Clorox 2® Stain Fighter & Color Booster to share tips for fighting tough stains and keep clothes looking great throughout the season.

OAKLAND, Calif. (Date) – After several months of cold and dreary weather, many families are gearing up to get outdoors and enjoy the spring season, switching out heavy sweaters for lighter and colorful clothes. However, fun in the great outdoors can take a toll on clothing with dirt and stains that laundering with detergent alone can leave behind. Style expert Sam Saboura (TLC’s “Real Simple. Real Life” and author of Real Style) is partnering with Clorox 2® Stain Fighter & Color Booster to share tips for fighting tough stains and keep clothes looking great throughout the season. Color safe Clorox 2® is not only powerful enough to fight the toughest of stains, but it also boosts the color of clothes.

“Small changes to your laundry routine can make a big difference in getting out the toughest stains from favorite clothes and enhancing the overall look of your clothes,” said Saboura. “Adding Clorox 2® Stain Fighter and Color Booster to your load is an easy and effective way to tackle stains but also boost the colors of your family’s spring clothes.”

Clorox 2® works with detergent and fights tough stains, and when used as directed, will not harm the color of clothes and linens. Use Clorox 2® to:
o Pre-treat tough stains: Pour a little Clorox 2® directly on stains, let it sit for five-to-10 minutes and rub. Launder immediately.
o Fight stains in the entire wash load: Add Clorox 2® to your entire colored wash load to fight stains.

Tips for Adults’ Clothes

Sam Saboura offers a few timeless and seasonal tips for moms and their families:

• Color is key this spring, so try adding a bold pop of color to your existing wardrobe basics to keep things stylish and cool. The trend is to mix your favorite bright tones with neutrals like beige, grey, or black. You can keep your colors bright and stain free all season long by washing them with Clorox 2® Stain Fighter & Color Booster.

• It’s the season of the pant, and anything goes—from slim and cropped, to loose and flowy. Use pants you already hanging in the closet, and roll them into small cuffs just above the ankle. Pair them with flats, or embellished gladiator sandals and you’ll own this trend without spending a dime!

• A great-fitting pair of dark jeans is one of the most versatile pieces of clothing you can own. Some general rules are: boot-cut for curves, slim styles if you’re long and lean, straight-leg for petite frames, and wide-leg for fuller, taller figures. To properly care for your denim, turn your jeans inside out, and always wash them in cool water with Clorox 2® Stain Fighter & Color Booster to lose the stains and keep the color.

• One of the best ways to stay cool and stylish this spring is to layer sheer, lightweight tops. Keep the palette soft and neutral for a light airy look. You’ll love the ease and comfort of this simple trend.

• Bright bathing suits in bold prints and solids are great for the pool and the beach, plus they really set off that summer tan! Keep your swimwear and beach towels from fading and always looking their brightest by washing them in Clorox 2® Stain Fighter & Color Booster.

• In today’s economy, it’s all about looking great on a budget. So become a Recessionista! Try shopping at your local vintage or resale store before hitting the mall. You’re sure to have clothing no one else will have, and you can find some awesome deals on gently worn clothing. Skipping the mall can be a fun adventure that’s also easy on your wallet.

Tips for Kids’ Clothes

Kids love to be creative and express themselves through their clothing and style, but if spending a fortune on trendy clothes is not on the agenda, try these simple tips:

• Kids’ school uniforms and team jerseys can be an expensive investment, so use Clorox 2® to help maintain the “first day of school” look all year long.

• Moms will agree there’s a lot of fun fashion out there even for little ones. However, kids are hard on their clothes – especially at the age when they first start eating on their own. Pre-treat those food-stained garments with Clorox 2® and then pour a capful into your entire colored load.

• Try layering basic T’s, shirts, and tops your kids already have in their closets with cool contrasting colors to get a super stylish spring look. Plaids, checks, stripes and bold prints take on new life when paired in unexpected ways. Long sleeve Ts under short ones for boys is sporty and hip, and a bright tank top layered over a short sleeve T is great for girls!

For these and additional tips from Sam visit www.laundryroom101.com.

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit http://www.thecloroxcompany.com/.

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